The AskTheElephant website is provided by the Royal Literary Fund. Your privacy is extremely important to us.
Data we collect
If you browse our website we collect usage data such as the website you visited us from, the parts of our site you visit, the date and duration of your visit, your anonymised IP address, information from the device you used during your visit (device type, operating system, screen resolution, language, country you are located in, and web browser type). We process this usage data on the same server that hosts our website, using Matomo Analytics for statistical purposes, in order to improve our site and to recognise and stop any misuse.If you consent, we also use anonymised analytics tracking cookies that contain no personal information.
Cookies
Strictly necessary (functional)
| Set by | Name | Retention | Function |
| Cookie notification banner | viewed_cookie_policy | 1 year | Store whether or not user has consented to the use of cookies. (Does not store any personal data). |
| Cookie notification banner | cookielawinfo-checkbox-necessary | 1 year | Stores the user consent for the cookies in the category “Necessary”. |
| Cookie notification banner | cookielawinfo-checkbox-analytics | 1 year | Stores the user consent for the cookies in the category “Analytics”. |
| Cookie notification banner | cli_user_preference | 1 year | Stores the user’s preferred button states in the Cookie Settings form. |
| Cookie notification banner | CookieLawInfoConsent | 1 year | Stores the default button states and the status of CCPA. |
Analytics (opt-in)
| Set by | Name | Retention | Function |
| Matomo | _pk_id* | 13 months | Store details about the user – anonymous, no personal information |
| Matomo | _pk_ref* | 6 months | Store details about the user – anonymous, no personal information |
| Matomo | _pk_ses*, _pk_cvar*, _pk_hsr* | 30 minutes | Temporarily store data for the visit |
| Matomo | mtm_cookie_consent | Indefinite (30 years) | Remember that consent for storing and using cookies was given by the user |
Log files
Our webserver log files, which may include your IP address, may be stored indefinitely on the webserver. After a maximum of two months the IP addresses in these files are irreversibly anonymised. The long-term website usage statistics produced by the hosting infrastructure may be stored indefinitely, but after a maximum of two months they are also irreversibly anonymised.
Data processing
Where necessary for certain technical data processing we use selected trusted external service providers who meet high data protection and security standards. We only share information with them that is required and we contractually bind them to keep any information we share with them as confidential and to process Personal Data only according to our instructions.
| Subprocessor | Data location | Service |
| Krystal Hosting Limited | United Kingdom, England | Secure infrastructure for servers and databases and logs hosted in the United Kingdom. |
| Fidgety Lizard Limited | United Kingdom, Scotland | Website analytics, management and maintenance. |
Opting-out of all anonymised website tracking
You can completely opt out of being tracked below:
Further information
If you have any questions or concerns about how we use your data please email:
data@rlf.org.uk
or write to:
AskTheElephant
Data Protection
Royal Literary Fund
3 Johnson’s Court
London EC4A 3EA