The introduction is the first thing a reader encounters so it needs to be interesting, relevant and concise. It tells the reader what to expect from your writing.
There is no set formula, but an introduction usually comprises 5-10% of your essay or assignment and needs to do three main things:
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show that you have understood the question. |
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tell the reader what you are going to be writing about. |
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outline how you are going to deal with the main topics. |
Example
What you might include in your introduction.
The general context in which the topic you will be examining is set.
The key aspects of the topic that you will be exploring, and how these relate to the question being asked. You may also outline the argument that your essay will put forward.
An indication of the order in which you will set out your argument, the related terms and theories to which you will be referring, an idea of how you will support that argument with evidence, and a final sentence that leads the reader smoothly into the main body of your essay.
How important are people skills to the role of chief executive of a global company? Discuss.
Today, the chief executive of a major company may sit astride a business organisation that spans several continents, employs tens of thousands of people, and sells a vast array of products and services into a diversity of markets. Although running such a business involves a multitude of technological, strategic and financial skills, this essay will argue that people skills are the single most important factor in determining the success of a chief executive. It will show how these skills impact crucially on every aspect of the role through the ability to motivate, persuade, engender trust and inspire loyalty. The case will be made using recent examples from the world of business and commerce, with reference to current ‘people management’ theories, including Tusk (2018), and evidence from leading industry figures. First, though, it is important to clarify the multi-faceted role of a global business leader.
In any large international company, the responsibility of its chief executive is…